We've been having fun with a bit of anticipation building on social media, but today is finally release day for the Lost Shapes x Tolly Dolly Posh collab range.
Tolly is a teen fashion blogger with a strong passion for responsible fashion and ambitions to become an ethical and sustainable fashion designer spreading the word about conscious consumption. Here's where it starts!
I first came across Tolly just over a year ago, when I was researching a blog post about whether it was possible to dress teenagers ethically. Then I was recommending her for fashion loving teenagers, but her posts on the struggles and triumphs of dressing ethically, nuanced and insightful thoughts about the industry, interviews with designers and actors, positive attitude to body confidence and great styling have meant her blog is now one of my favourites. (I'll link to it in a minute, but I don't want you to run straight off and forget about me!)
We started talking about working together during Fashion Revolution week last April, and developed the range through skype, sketchbooks, and hundreds of emails. Tolly wanted something that would promote questions about supply chain and who made the clothes, whilst being fun and appealing in their own right. We worked through colour schemes, what works well with screen printing, what people tend to buy. We discarded loads of great ideas along the way too (who knows, maybe we'll come back to some), and we spent a lot of time deliberating on levels of transparency of colours when it came to test prints. I'll let Tolly explain the ideas behind the two designs over on her blog, but the transparency was key: for a great screen print effect of layering colours, and for what it represents in the murky world of fashion.
We're both really pleased with the results - 'Keep On Asking' and 'Many Questions' - two beautifully coloured unisex designs with a retro feel, important message and, of course, great ethics:
'Keep on Asking' is hand printed in the UK with eco-friendly inks onto organic, fairtrade cotton sewn together in Fair Wear 'leader' rated conditions. It is part of the award winning Fair Share scheme, which means I pay an extra premium per t-shirt which goes directly to the workers;
'Many Questions' is hand printed in the UK with eco-friendly inks onto organic cotton sewn together in Fair Wear 'leader' rated conditions. It is 'Climate Neutral' as it is manufactured solely using renewable green energy from wind and solar power.
You can buy the t-shirts here, and read Tolly's side of the story here. We'd love to see how and where you style your tops, so tag #lsxtdp on social media. Enjoy!
Irregular musings and pretty pictures from the heart of LOST SHAPES.