I wouldn't kick a homeless person even if it would up my social media viewings. I wouldn't mug a child even if he had a really nice phone that would help my business. I wouldn't hold up the local post office at gunpoint even if I could do with the extra cash flow.
These are things that I assume that you assume about the way I run Lost Shapes.
But there are other things I also wouldn't do that I realised recently aren't quite so obvious. Last week, my son wanted to buy a hoody from a range that had a strong loving change-the-world kind of vibe on the print, but as far as I could see from the labels, and as far as the stall holder knew, there was no consideration of who made it and how. (I won't name and shame, but I will get in contact with the brand and offer alternative options). I was slightly taken back that they were either happy to live with this contradiction or genuinely hadn't thought about it.
I haven't generally branded Lost Shapes as an 'Ethical Business', because for me it was primarily a chance to print designs I enjoyed making on tops for other people to enjoy wearing. When I sourced those tops there was no way that I was going to exploit other people or the environment for the sake of a bigger profit margin, so I didn't even look at suppliers that couldn't say where they were made, or what sort of conditions their fibres were grown under. It's something I believe passionately about, but haven't spent much time talking about because, like the homeless kicking or child mugging, I didn't realise it needed spelling out.
But also last week the gorgeous Eco-boost vlogger Kate Arnell shared an instagram picture of her in a Curiouser and Curiouser sweatshirt, with the line:
'Made using only renewable energy from wind + solar power too! Neat, huh?'
And my husband, who has been wearing Lost Shapes for three years, asked why I'd never mentioned that.... Time to stop being coy. This is important stuff.
So from now, as well as insight into the designs, moans about rainy holidays, outtakes from photoshoots etc, I'll add a regular blog post sharing how passionate I feel about making Lost Shapes as ethical as possible, and how as a family we're trying to clothe ourselves without harming others on a fairly low budget.
To kick it off, some recommendations:
'Filmed in countries all over the world, from the brightest runways to the darkest slums, and featuring interviews with the world’s leading influencers including Stella McCartney, Livia Firth and Vandana Shiva, The True Cost is an unprecedented project that invites us on an eye opening journey around the world and into the lives of the many people and places behind our clothes'
I finally got around to watching the True Cost Movie this week. It's an amazing documentary film that looks at the impact of our clothing on the world and questions who really pays the price for our cheap clothes. It's hard hitting, but extremely watchable too.
Find out how you can watch it here.
And if you're impressed by Livia Firth from that film (you should be), she's speaking on Sustainable Fashion in Bath on 21st April as part of Bath in Fashion 2016.
Finally, another South West date, Architecture Club in Frome, Somerset are looking at the structural causes of the Rana Plaza disaster next Tuesday 12th April.
'Following the collapse of the Rana Plaza factory in Dhaka, Bangladesh in 2013, killing almost 1200 people, Engineer Ruth Haynes of Build Collective worked for Tim Khan in Dhaka to survey factories that supplied clothing to two major British retailers.'
I'll be at both of these, so let me know if you plan to go. Am I being too optimistic to think that we're part of something here, that the tide could be turning?
Irregular musings and pretty pictures from the heart of LOST SHAPES.